Real Estate Terminology Explained: What Makes a Property ‘Prestige’?
If you own a high-end home in Brisbane, chances are you’ve been told it’s a prestige property. But what does that really mean, and how can you make sure your home is positioned correctly when it’s time to sell?
Is it about the price? The postcode? The design?
In reality, there’s no one defining feature that makes a prestige property, rather, a combination of factors that conjure a sense of exclusivity and lifestyle appeal. With that said, here’s a quick breakdown of three key elements to consider when preparing your home to enter the Brisbane prestige market.
Price
A home typically enters the prestige market when it reaches the top 5% of homes by value in that given market. In Brisbane, this starts from about the $2.5 million mark.
But price is just the beginning. At this level, buyers aren’t just looking at square metre rates – they’re assessing value based on quality, liveability, and return on investment.
Location – Scarcity and Lifestyle
Brisbane’s prestige market is incredibly location-sensitive. Think tightly held pockets in Ascot, Hamilton, Clayfield, and riverfront suburbs where land is scarce and lifestyle is rich. If your property is in one of these blue-chip suburbs, you’re already ahead of the game.
But what truly elevates your location? Walkability to elite schools, cafes, riverfront parks – or even just being on the right street in a postcode buyers are fighting to get into.
Architectural Features
The fact of the matter is: prestige buyers are detail-oriented. They notice the craftsmanship, the layout, and the materials. Whether your home is a modern architectural build or a meticulously restored Queenslander, what matters is that it feels curated, considered, and luxurious
If your home offers designer lighting, custom cabinetry, imported finishes, or award-winning architecture – these are the features that need to shine in your listing.
Thinking of Selling?
If your property ticks any of the boxes above, it deserves more than a standard sales approach. Prestige homes require tailored marketing, buyer discretion, and a strategy that aligns with the calibre of the home.
As your dedicated Brisbane prestige property experts, team Oliver Jonker knows the nuances of the high-end market like the back of our hand. Let’s talk about how to position your property for the right buyers, and get you the right results. Contact us today.
