Selling Smart in a Market on the Move: Our Tips for What’s to Come for Brisbane Luxury Real Estate
As we approach the half-way mark of 2025, one thing has been made clear: Brisbane’s luxury property market is entering an exciting new phase – one full of strategic opportunities, long-term value, and increasingly discerning buyers.
While many homeowners may think there’s never a perfect time to sell, the truth is, there’s always a window for those with foresight.
Whether you're looking to downsize, cash in on capital growth, or position your property for the booming market ahead of the 2032 Olympics, now is the time to act with intention. The landscape is promising, but successful selling will come down to careful timing and smart preparation.
Getting Ahead of the Curve
While the Olympics will undoubtedly push Brisbane into the global spotlight, sellers who act early, before the investor frenzy hits, stand the chance to benefit most. If the Sydney 2000 games taught us anything, it’s that listing before the peak allows sellers to capture premium interest while inventory remains relatively low.
If you’re thinking of selling in the next 12-24 months, now’s the time to start preparing your property, engaging your agent, and capitalising on buyer urgency.
Leveraging Low Interest Rates
While interest rates have stabilised, there’s no guarantee they’ll stay at current levels long-term. Many buyers are still acting while they can access competitive finance, particularly prestige buyers who want to upgrade or secure luxury properties in suburbs like Ascot, Clayfield and Hendra before borrowing conditions tighten again.
What does this mean for sellers? A wider, more motivated buyer pool in the short term, especially for homes in tightly held prestige pockets.
Understanding the Buyer Mindset
Luxury real estate buyers are driven by emotion, not simply by logic. They're looking for a lifestyle upgrade, a statement piece, or the forever home. For sellers, this means crafting a campaign that goes beyond specs and square metres.
This is where having the right team behind you will make all the difference - an agent that understands how to position your home as an aspirational lifestyle, not just a property. Someone who knows how to market to emotion, create momentum, and negotiate at the top of the market (this is where we come in!).
Looking Ahead: Timing, Strategy and Opportunity
Brisbane’s luxury market is evolving, fast. For homeowners, the next few years present a rare window to capitalise on rising demand, limited stock, and a growing pool of emotionally-driven buyers.
Whether you’re thinking about selling now or planning a longer-term strategy, the key is preparation.
As Brisbane’s market continues to grow, it’s important to work with someone who can help you leverage the unique opportunities ahead. In a city that’s evolving quickly, the sellers who move with foresight will be the ones who see the greatest success. Get in touch today, and let’s get planning.
